Facebook - Think Vertical Campaign (Internal Use)

This campaign focused on "Think Vertical," encouraging brands to create mobile-first video content. I designed the visual identity to highlight the power of vertical storytelling on Facebook.

Campaign Demo Video

Art Direction: Created the visual style for the demo video to show the impact of vertical storytelling.

Video Production: Managed the video assets to ensure the content looks great on mobile screens.

Motion Design: Added clear, modern graphics and text to highlight key campaign messages.

Campaign Landing Page

Layout Design: Designed the full landing page with a focus on a smooth, mobile-first user experience.

Visual Identity: Used bold typography and brand colors to keep the "Think Vertical" message consistent.

Content Organization: Arranged complex information into easy-to-read sections to help users learn about vertical video.