Mannings HK (health and beauty store) - Chinese New Year Campaign
Create a festive and energetic visual identity that resonated with customers during the holiday season. Ensuring a consistent brand message that drove both brand awareness and sales.
Photo Shooting: Managed the professional photo shoot and worked closely with the photographer to capture the best shots for the campaign.
Art Direction: Developed the overall festive visual style, blending modern design with traditional CNY elements.
Design Execution: Designed all in-store POSM materials, including posters, pillars, and banners, to ensure a consistent look across all locations.