Market Place HK (Supermarket) - Discovery Bay Store Grand Launch
led the art direction for the grand launch of the Market Place store in Discovery Bay. The goal was to create an inviting and premium visual identity that matched the unique seaside location.
Store Launch Video
Pre-production: Worked closely with the creative team to develop the storyboard and select the right wardrobe to match the brand's premium image.
On-set Art Direction: Directed the visual style on-site, managing the set design and overall look during the shoot.
Directing & Editing: Collaborated with the director and production team to refine the camera angles, shots, and final cut.
Graphic Design: Designed all the on-screen graphics and titles to ensure a consistent brand identity throughout the video.
Store Grand Launch
Poster and Leaflet
Print Design: Designed the layout and typography for the promotional leaflet to drive foot traffic.
Image Curation: Selected high-quality store and product photos to create a welcoming atmosphere.
Information Hierarchy: Organized offer details and store information to be clear and easy for customers to read.