Market Place HK (Supermarket) - Christmas Campaign
led the art direction for the Market Place Christmas campaign to create a premium and festive atmosphere. I managed the design across multiple platforms, from digital social ads to high-quality print catalogues and in-store displays, ensuring a consistent and sophisticated holiday brand experience.
Christmas Catalogue & POSM
Visual Style: Selected all images and ensuring brand consistency across all social touchpoints.
Typography: Executed custom typography and layout design to enhance engagement and storytelling.
Stop-motion: Produced and animated stop-motion videos to make the content more engaging.
Digital Design: Adapted the Christmas visual identity into high-performing Facebook ads.
Asset Creation: Designed engaging social media banners and posts to drive seasonal promotions and online traffic.
Brand Consistency: Ensured the digital ads perfectly matched the look and feel of the physical in-store experience.