Leisure and Cultural Services Department (HKSAR) - World Cultures Festivals 2019
led the art direction for the World Cultures Festival 2019 to promote global arts in Hong Kong. I created a consistent visual style across social media, digital ads, and video content.
Visual Style: Selected all images and ensuring brand consistency across all social touchpoints.
Typography: Executed custom typography and layout design to enhance engagement and storytelling.
Stop-motion: Produced and animated stop-motion videos to make the content more engaging.
Social Media
Content & DeSIgn
Art Direction: Decided the visual style for the interview videos.
Video Editing: Worked with editors to choose the best shots and manage the final cut.
On-screen Graphics: Designed all the titles (supers) and graphics used in the videos.
Artist Interview Feature
Digital Ads & Banners
Ad Design: Designed all the visual assets for Google and other digital platforms.
Image Selection: Picked the most impactful photos to represent the festival's theme.
Layout: Organized the text and images to make the ads clear and easy to read.