Wellcome HK (Supermarket) - Discovery Bay Store Grand Launch

led the art direction for the Wellcome Chinese New Year campaign. The creative focused on a festive and approachable theme to connect with local families.

TVC

Art Direction: Developed the visual concept and storyboard for the TV commercial.

Production: Collaborated with the production team on set design and color grading.

POSM and Print ads

Graphic Design: Designed large-scale in-store posters and festive decorations.

Visual Identity: Created eye-catching layouts to highlight key promotional offers.